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About us

SIA Sanitex Merchandising Division was one of the first in Latvia to offer the services of merchandising. The activity has been performed since 2006; solid experience is acquired, which guarantees qualitative service and satisfaction of client’s needs.
We work with such well-known brands as Procter&Gamble,  Estrella,  Mars,  Merrild,  Tele 2, Santa Maria, Gallina Blanka, HIPP, Vilniaus Pergale, Livonija, VINNIS and other producers.

    • professional team and big attention paid to team’s training;
    • equal distribution of merchandising specialists in the entire territory of Latvia. Five branches in Latvia ensure qualitative service in all cities and towns in Latvia;
    • application of information technologies in performing merchandising service. Constant investments to information technologies increase transparency, particularity and expedition of the service.
Our specialists are trusted by well-known international and Latvian companies. 







Merchandising in trading venue
Thorough attention to client's products in trading venue allows reaching their maximum visibility and availability to final consumer.
Merchandising in trading venue is:
    • supplement of products to market shelves from the goods storage place;
    • maximum placement of products according to the order agreed by the client with shopping network;
    • constant efforts to put client’s products to the most saleable places for them;
    • placement of promotional and information material and control of its availability;
    • control of product prices and price labels;
    • control of assortment of products;
    • control of obligations of the shopping networks to the client;
    • additional displays of products;
    • assistance to people working at trading venues in forming product orders.

We pay a lot of attention o the customer's products, which allows in sales places to achieve maximum visibility and availability for the buyer.
Market research and analysis
To our client we can offer reports of different forms that reflect the real situation of a product in the trading venue.
Standard reports
    • shortages of products in the trading venue with the indicated reason;
    • marking of the most problematic trading venues and shopping networks;
    • report on repeated problems.
Special reports
    • report on distribution depth – number of positions of different trademarks;
    • report on additional displays;
    • report on place occupied by products on the shelf;
    • report on product shelves and sales prices;
    • report on product visibility and shaping;
    • various questions, the answers to which are collected by managers in trading venues;
    • other reports upon client’s request.
Additional services
    • distribution of promotional material;
    • timely delivery to the certain stores;
    • installation of promotional material;
    • reports of the done work.
Product tastings / presentations in retail stores:
    • Strategy preparation and timeline alignment with retail chains.
    • Promotional team selection and training.
    • Professional tasting / presentation execution.
    • Real-time pictures.
    • Detailed report preparation
More information regarding product tasting:
Marketing Manger
Luīze Baiba Pirro
Phone nr. 22313448
For more information please contact:
Merchandising Manager
Bruno Liepiņš
Phone nr. 27071585